SESSION NOTES

The digital marketing insights your rep would never send you. Tuesday weekly. Free forever.

Previous Issues

Creative

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Jun 2, 2026

SESSION NOTES #010. Meta Creative: things you test vs. things you just do.

Because a/b testing a non-negotiable is nonsense.

Sarah Arvela Webb

UX

+3

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May 26, 2026

SESSION NOTES #009. Your product page is a portal - is it acting like one?

The seemingly small things that keep people in discovery mode.

Sarah Arvela Webb

Meta-Ads

+2

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May 12, 2026

SESSION NOTES #008. Stop guessing where to send your Meta Ads.

Your landing page strategy might be working against you - time to check the data.

Sarah Arvela Webb

Structure

+3

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May 5, 2026

SESSION NOTES #007. Common Google Shopping approaches, rated.

When splitting inventory makes the most sense and when it doesn't.

Sarah Arvela Webb

UX

+1

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Apr 28, 2026

SESSION NOTES #006. Bad user experiences I had last week.

And the unsolicited advice that followed.

Sarah Arvela Webb

Meta-Ads

+1

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Apr 21, 2026

SESSION NOTES #005. PMax isn't "set and forget" so let's stop forgetting.

A written plea to advertisers to stop neglecting PMax. Do this at the very least.

Sarah Arvela Webb

Creative

+1

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Apr 14, 2026

SESSION NOTES #004. There's no formula for creative performance. There's just a feedback process.

What good feedback looks like, what a good report looks like, and a claude update.

Sarah Arvela Webb

Creative

+1

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Apr 7, 2026

SESSION NOTES #003. Why ugly ads work and 3 other hard truths about Meta Ads.

Polish doesn't equal performance. Here's what actually gets you the click.

Sarah Arvela Webb

Strategy

+2

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Mar 31, 2026

SESSION NOTES #002. Why I wouldn't bet on Agentic Commerce in 2026.

I'm backing AEO. I asked my three amigos how to show up in LLMs - and no, it doesn't mean abandoning SEO.

Sarah Arvela Webb

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