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Strategy

SESSION NOTES #010. Meta Creative: things you test vs. things you just do.

Jun 2, 2026

Because a/b testing a non-negotiable is nonsense.

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SESSION NOTES #009. Your product page is a portal - is it acting like one?

May 26, 2026

The seemingly small things that keep people in discovery mode.

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SESSION NOTES #008. Stop guessing where to send your Meta Ads.

May 12, 2026

Your landing page strategy might be working against you - time to check the data.

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SESSION NOTES #007. Common Google Shopping approaches, rated.

May 5, 2026

When splitting inventory makes the most sense and when it doesn't.

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SESSION NOTES #002. Why I wouldn't bet on Agentic Commerce in 2026.

Mar 31, 2026

I'm backing AEO. I asked my three amigos how to show up in LLMs - and no, it doesn't mean abandoning SEO.

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SESSION NOTES

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