Creative

SESSION NOTES #010. Meta Creative: things you test vs. things you just do.

Jun 2, 2026

Because a/b testing a non-negotiable is nonsense.

SESSION NOTES #004. There's no formula for creative performance. There's just a feedback process.

Apr 14, 2026

What good feedback looks like, what a good report looks like, and a claude update.

SESSION NOTES #003. Why ugly ads work and 3 other hard truths about Meta Ads.

Apr 7, 2026

Polish doesn't equal performance. Here's what actually gets you the click.