UX
+1
Apr 28, 2026
•
2 min read
SESSION NOTES #006. Bad user experiences I had last week.
And the unsolicited advice that followed.
Meta-Ads
+1
Apr 21, 2026
•
2 min read
SESSION NOTES #005. PMax isn't "set and forget" so let's stop forgetting.
A written plea to advertisers to stop neglecting PMax. Do this at the very least.
Creative
+1
Apr 14, 2026
•
5 min read
SESSION NOTES #004. There's no formula for creative performance. There's just a feedback process.
What good feedback looks like, what a good report looks like, and a claude update.
Creative
+1
Apr 7, 2026
•
6 min read
SESSION NOTES #003. Why ugly ads work and 3 other hard truths about Meta Ads.
Polish doesn't equal performance. Here's what actually gets you the click.
