Meta-Ads
+2
Jun 23, 2026
•
3 min read
SESSION NOTES #012. 'Full funnel' ads strategies are overrated.
Awareness, Consideration and Conversion all in one platform? I think not.
Creative
+2
Jun 16, 2026
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3 min read
SESSION NOTES #011. Ad creation ideas for lean teams.
The pressure to produce more assets has never been higher. Let's do something about it.
Creative
+2
Jun 2, 2026
•
3 min read
SESSION NOTES #010. Meta Creative: things you test vs. things you just do.
Because a/b testing a non-negotiable is nonsense.
UX
+3
May 26, 2026
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3 min read
SESSION NOTES #009. Your product page is a portal - is it acting like one?
The seemingly small things that keep people in discovery mode.
Meta-Ads
+2
May 12, 2026
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2 min read
SESSION NOTES #008. Stop guessing where to send your Meta Ads.
Your landing page strategy might be working against you - time to check the data.
UX
+1
Apr 28, 2026
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2 min read
SESSION NOTES #006. Bad user experiences I had last week.
And the unsolicited advice that followed.
Meta-Ads
+1
Apr 21, 2026
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2 min read
SESSION NOTES #005. PMax isn't "set and forget" so let's stop forgetting.
A written plea to advertisers to stop neglecting PMax. Do this at the very least.
Creative
+1
Apr 14, 2026
•
5 min read
SESSION NOTES #004. There's no formula for creative performance. There's just a feedback process.
What good feedback looks like, what a good report looks like, and a claude update.
Creative
+1
Apr 7, 2026
•
6 min read
SESSION NOTES #003. Why ugly ads work and 3 other hard truths about Meta Ads.
Polish doesn't equal performance. Here's what actually gets you the click.
