Ad-copy
+2
Aug 6, 2026
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4 min read
SESSION NOTES #016. The not-so subtle art of making a sexy search ad.
Spotlighting a bad search ad and breaking down a much better one.
UX
+2
Jul 14, 2026
•
3 min read
SESSION NOTES #014. If they aren't going to buy today, we'll take an email thanks.
Rating three brands on their ability to capture first party data before I bounce.
Meta-Ads
+2
Jun 23, 2026
•
3 min read
SESSION NOTES #012. No ads channel is ever really 'full funnel'.
Ask yourself these three questions before finalising your next media plan.
Creative
+2
Jun 16, 2026
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3 min read
SESSION NOTES #011. Ad creation ideas for lean teams.
Four crafty ways to produce more ads when you're light on resources.
Creative
+2
Jun 2, 2026
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3 min read
SESSION NOTES #010. Things you test and things you just do.
My non-negotiables when it comes to Meta creative vs. things actually worth testing.
UX
+3
May 26, 2026
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3 min read
SESSION NOTES #009. Your product page is a portal, make sure it functions like one.
The seemingly small UX features that keep people in discovery mode.
Meta-Ads
+2
May 12, 2026
•
2 min read
SESSION NOTES #008. Your Meta ads should send people where they want to go.
How to check if your landing page strategy is data-led or vibes-led.
UX
+1
Apr 28, 2026
•
2 min read
SESSION NOTES #006. Bad user experiences I had last week.
The unsolicited advice that followed and most importantly, did I give them my money?
Meta-Ads
+1
Apr 21, 2026
•
2 min read
SESSION NOTES #005. PMax isn't "set and forget" so let's stop forgetting.
A written plea to advertisers to stop neglecting PMax. Do this at the very least.
Creative
+1
Apr 14, 2026
•
2 min read
SESSION NOTES #004. There's no formula for creative performance.
But there is a process, and a good feedback loop is the most important part.
Creative
+1
Apr 7, 2026
•
3 min read
SESSION NOTES #003. Ugly ads work and 3 other hard truths about Meta Ads.
Why polish doesn't equal performance, and what actually drives the click instead.
